With the gradual improvement of people’s living standards, especially in recent years due to the impact of the epidemic, a large number of consumers pay more attention to the pursuit of health, and the health concept has also changed and become more active. As an effective way of health, exercise makes more and more consumers willing to spend a lot of time and resources to do it. The epidemic has driven consumer demand for activewear, and global sales of activewear have also shown a growing trend in recent years.
Why is activewear so popular?
First, activewear has comfort. It can keep you comfortable and dry when you exercise. In recent years, many black technology and environmental protection elements have been added to the fabric of activewear, which can allow you to achieve better exercise results.
Second, sports clothes can also be fashionable. The distance between activewear and fashion casual is getting closer. Why is activewear so fashionable? In recent years, sportswear has become a popular trend. It is important to emphasize that this style of clothing is not the stereotyped sports suit we have in mind but rather adds many fashionable elements, which will make the overall outfit look more comfortable and stylish. This style is often seen in the modeling of some celebrities, and under the guidance of stars, activewear has become a new fashion. This is why activewear is so popular.
Activewear Market Trends
On the one hand, driven by the fast pace of life, people are eager to get rid of the bondage of pressure and hope to have a relaxed and energetic life atmosphere, and activewear is exactly the response to people’s emotional needs. A healthy and leisurely lifestyle has become the pursuit of the public. In this case, people’s demand for comfort increases, and sportswear will still be the favorite of consumption in the following time.
On the other hand, due to the impact of the epidemic in previous years, people spend more time at home and hope to relax from the strain of the epidemic. As a result, the demand for activewear began to grow. In 2021, the sales volume of activewear in the United States reached $70 billion, and it is predicted that the annual growth rate in the next five years will reach 9%. Market research shows that after the outbreak of COVID-19, Korean consumers’ consumer demand for home wear and sportswear has increased significantly, and the market size has further expanded. During the pandemic, sales of sportswear in the UK surged, with half of the respondents purchasing home-based fitness products, including sportswear, and 76% planning to exercise at home. The Russian sportswear market has also continued to expand, becoming a bright spot in the development of the country’s retail industry. It is predicted that the compound annual growth rate of global sportswear sales will continue to rise and the market size will continue to expand.